We will look at the most common soft bounce reasons in detail - in a nutshell, the most common ones are:

Speaking of a soft bounce, we imply that something is wrong with the email, not the recipient’s address. When a message bounces this way, there’s no way to fix the error - you should just remove the address from your prospect list. Depending on what let to the bounce, we can group all bounces in two broad groups: Hard bouncesĪ hard bounce is when an email comes back as undeliverable - either because the address is no longer valid, it never existed in the first place, etc.

The stage of the delivery cycle when the bounce occurredĪlthough the effect of a bounce is always the same - an email is not delivered to the recipient, there are different types of causes that caused the delivery failure.

Depending on the client you use, the contents of an NDR can vary - here’s an example of a message Gmail sends out:Īn example of a non-delivery report (Gmail)įor every bounce, an email sender can get a set of details:

In this case, you will get a Non-Delivery-Report from the email hosting provider. Definition of Email Bounceīasically, a bounce is a type of situation where a system can’t deliver the email you sent. In this guest post, Andriy Zapisotskyi, a Growth Manager at Mailtrap.io is going to take a closer look at email bounces - their most common two kinds and the reasons behind them. Unfortunately, the reality is different - even when it seems like you’ve done everything the right way, bounce rates are still through the roof. As salespeople, we’d like to believe that being caught up on email protocols ( SMTP, POP3 or IMAP), creating a converting subject line and relevant content is enough to make sure every email finds its reader. A lot of factors come into ensuring email deliverability.

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