If you’re creating and sharing content that your audience likes, they’re more likely to follow your links. This uptick in traffic obviously relies on good content. It is more effective at steering traffic back to a website more than any other social media source. Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic. Pinterest drives traffic (and lots of it).I’m pretty sure most of us have tried at least one recipe for Pinterest… They also turn to Pinterest for inspiration. People often turn to it during the research phase of their planning. Sometimes it’s good to think of Pinterest as a big, visual search engine. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Pinterest converts more browsers into buyers.So, here are the top 6 reasons you should start utilizing Pinterest for your business, regardless of what type of business it is! Pinterest is 80% more viral and 3x more effective at generating leads than Twitter.In 2012, many considered Pinterest to be one of the fastest growing websites in history.The popularity of Pinterest spans multiple generations.Pinterest is one of the largest website traffic drivers in the world.You would probably be surprised to find out:

I don’t have time for another social network.

People only pin food and wedding content (travel, clothing, home decor are big too).

Only women are on Pinterest (females still make up the majority of the audience though).

Here are some of the common misconceptions about Pinterest:

One pin can lead to ten pins, which can lead to another ten pins, and so on. It will help you introduce your business and blog to a whole new audience. There are many reasons Pinterest is a great opportunity for businesses. Many businesses are wary about using Pinterest for business, but you don’t have to be! There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons.

Pinterest search engine